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© 2019 by RONCHA 


RONCHA carries a wide range of high quality, beautifully designed fine jewelry created by artisan jewelry makers to be stylish, trendy and elegant. From necklaces and bracelets, to fashion rings, earrings and more, we are the most trusted online retailer of gold jewelry and accessories for today’s modern woman. At RONCHA, we work hard to earn your business and we take the time to make sure every product we carry offers the best quality and the best value for our customers. Shop with us today and find the latest trends and the hottest new products that everyone is looking for!


The RONCHA Mission

RONCHA is an independently owned and operated fine jewelry brand designed by Sharona Merlin & Shahar Hochfelder. We value our customers and work hard to ensure their complete satisfaction. Before, during and after every sale, we will be there to answer any questions and to provide them with the best online jewelry buying experience possible.

RONCHA offers a wide range of exquisite jewelry products for our customers including:

  • Necklaces

  • Bracelets

  • Fashion Rings

  • Earrings

  • And Much More!

How An Idea Became A Company


Since childhood, Sharona Merlin was always fascinated by the gold jewelry her grandparents would give her as gifts for her birthday. She often stated that, "wearing that jewelry automatically connected me to the memories I had with them, I guess that was the reason I was attracted to the world of jewels." That collection of gold and gemstones meant the world to her and sadly, one day is was stolen along with the jewels her grandmother left her mom when she passed away.

Turning tragedy into inspiration, Sharona decided to use her skills as industrial designer to redesign the precious stolen jewels. This led her to Shahar Hochfelder, a gifted jewelry maker, 3rd generation in the diamond industry and the grandchild of the former president of the Israel diamond exchange and the WFDF (world federation of diamond bourses). Being part of those happy moments celebrated with jewelry, made Shahar join the family business at The Diamond Exchange District based in Ramat Gan, Israel.

When these two talented minds connected, new ideas for jewelry were created and the two decided to join together and give birth to new memories shaped as jewels. That is when RONCHA was born, named after Shahar's middle name and Sharona's childhood nickname, RONCHA offers some of the world’s most finely crafted jewelry for women.

Get Social with Us

To learn more about RONCHA, contact us today and let one of our experienced product specialists assist you and answer any questions you might have about our full line of exclusive jewelry. Be sure to follow us on Facebook and Instagram to become a part of the RONCHA online community today!